Humor in Slogans: Van Helsing Effect in Second Language Learning
Azim, E., Mobbs, D., Jo, B., Menon, V. & Reiss, A. L., et al. (2005). Sex differences in brain activation elicited by humor. Proceedings of the National Academy of Sciences of the United States of America, 102(45), 16496-16501.
Cline, T. W. & Kellaris, J. J. (2007). The influence of humor strength and humor-message relatedness on ad. memorability. Journal of Advertising, 36(1), 55-67.
Crawford, M., Gressley, D. (1991). Creativity, caring, and context: women’s and men’s accounts of humor preferences and practices. Psychology of Women Quarterly, 15(2), 217-231.
Eisend, M. (2011). How humor in advertising works: A meta-analytic test of alternative models. Mark Lett, 22(2), 115-132.
Eisend, M. (2009). A meta-analysis of humor in advertising. J. of the Acad. Mark. Sci., 37, 191-203.
Hsieh, J. K., Hsieh, Y. C.& Tang, Y. C. (2012). Exploring the disseminating behaviors of eWOM marketing: persuasion in online video. Electronic Commerce Research, 12, 201-224.
Kohn, N., Kellermann, T., Gur, R. C., Schneider, F. & Habel, U. (2011). Gender differences in the neural correlates of humor processing: implications for different processing modes. Neuropsychologia, 49, 888-897.
Krishnan, H. S., Chakravarti, D. (2003). A process analysis of the effects of humorous advertising executions on brand claims memory. Journal of Consumer Psychology, 13(3), 230-245.
Lammers, H. B., Leibowitz, L., Seymour, G. E. & Hennessey, J. E. (1983). Humor and cognitive responses to advertising stimuli: a trace consolidation approach. Journal of Business Research, 11, 173-185.
Madden, T. J. & Weinberger, M. G. (1982). The effects of humor on attention in magazine advertising. Journal of Advertising, 11(3), 8-14.
Martin, E. (2002). Cultural images and different varieties of English in French television commercials. English Today, 18(4), 8-20.
Nudd, T. (2005). Does sex really sell?. Adweek. Retrieved from http://www.adweek.com/news/advertising/does-sex-really-sell-82104.
Perry, S. D., Jenzowsky, S. A., King, C. M., Yi, H., Hester, J. B. & Gartenschlaeger, J. (1997). Using humorous programs as a vehicle for humorous commercials. Journal of Communication, 47(1), 20-39.
Takahashi, M., Inoue, T. (2009). The effects of humor on memory for non-sensical pictures. Acta Psychologica, 132, 80-84.
Van Mulken, M., Van Enschot-van Dijk, R. & Hoeken, H. (2005). Puns, relevance and appreciation in advertisements. Journal of Pragmatics, 37, 707-721
- There are currently no refbacks.
If you have already registered in Journal A and plan to submit article(s) to Journal B, please click the CATEGORIES, or JOURNALS A-Z on the right side of the "HOME".
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: firstname.lastname@example.org; email@example.com; firstname.lastname@example.org
Copyright © 2010 Canadian Academy of Oriental and Occidental Culture
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138
E-mail: email@example.com; firstname.lastname@example.org; email@example.com