Solutions to the Paradox of China’s University Mottos

Qingsheng JIANG


On the basis of Memetics and 486 China’s university mottos, this paper finds the paradox of Chinese mottos, i.e., the languages of the mottos are successful from the perspective of Memetics, but they are not successful mottos in use. Then, this paper holds that putting in full length of the meta-pragmatic awareness to put out appropriate meme complex is very important in solving the problem of China’s university mottos. Finally, this paper comes up with maxims of making university mottos.


University mottos; Memetics; Paradox; Meme complex; Model

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