Cognition and Audiences of Visual Language in Display Design

Dongfeng LIU


The audiences’ browsing and reading on environmental information of exhibition space are actually one kind of cognitive activity, which is done mainly through understanding on visual language and associative activities. Therefore, studies on cognition of visual language of display design and on audiences of exhibition activities will make great contributions to propagation of display design and exhibition information, as well as to realizing the exhibition effects. This paper conducts studies mainly in terms of exhibition visual language cognition, visual observation and experience mode analysis, audiences in the exhibition visual environment, the audiences’ media participation, etc..


Display design; Visual language; Cognition; Studies on audiences

Full Text:



Arnheim, R. (1998). Art and visual perception. Chengdu: Sichuan People’s Publishing House.

Engelkamp, J. (1997). Psycholinguistik. Shanghai: Shanghai Translation Publishing House.

Gehl, J. (1992). Life between buildings: Using public space. Beijing: China Architecture & Building Press.

Govers III, F. X. Display design for critical decision Making in a virtual reality environment. SGI.

Messaris, P. (2004). Visual persuasion—the role of image in advertising. Beijing: Xinhua Publishing House.



  • There are currently no refbacks.


If you have already registered in Journal A and plan to submit article(s) to Journal B, please click the CATEGORIES, or JOURNALS A-Z on the right side of the "HOME".

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada

Telephone: 1-514-558 6138
Http://; Http://;