Cognition and Audiences of Visual Language in Display Design

Dongfeng LIU


The audiences’ browsing and reading on environmental information of exhibition space are actually one kind of cognitive activity, which is done mainly through understanding on visual language and associative activities. Therefore, studies on cognition of visual language of display design and on audiences of exhibition activities will make great contributions to propagation of display design and exhibition information, as well as to realizing the exhibition effects. This paper conducts studies mainly in terms of exhibition visual language cognition, visual observation and experience mode analysis, audiences in the exhibition visual environment, the audiences’ media participation, etc..


Display design; Visual language; Cognition; Studies on audiences

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