Social Motivations of Brand Naming from Adaptation Theory

Li-na SHI, Ping ZHANG

Abstract


Brand research is in full swing in the commodity area. Up to now the researches concerning the study of brand covers widely from brand naming to brand translation. However, research on the social motivations of brand naming in terms of adaptation theory is rare. Based on this theory, this paper aims to explore the influence of social motivations on brand naming for the purpose of having a good guidance of brand naming, making the brand more attractive and promoting the successful sales of commodities in the severe competition. Key words: adaptation theory; brand naming; social motivations; communicative context

Full Text:

PDF


DOI: http://dx.doi.org/10.3968%2Fj.sll.1923156320100103.005

Refbacks

  • There are currently no refbacks.


Reminder

How to do online submission to another Journal?

If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; sll@cscanada.net; sll@cscanada.org

Copyright © 2010 Canadian Academy of Oriental and Occidental Culture
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada

Telephone: 1-514-558 6138
Http://www.cscanada.net
Http://www.cscanada.org
E-mail: office@cscanada.net; office@cscanada.org; caooc@hotmail.com