Satellite Television and Local Media Use Among Viewers in Satellite TV Households in the Southeast Geopolitical Zone of Nigeria
The basic objective of this work was to examine the influence of satellite television broadcasting on local media use among viewers in satellite television households in the southeast geopolitical zone of Nigeria. It adopted the survey research method in studying a sample size of 384 respondents. Among the null hypotheses tested in the study was that there is no significant difference between the level of exposure to satellite TV and local TV by viewers in satellite TV households, and there is no significant relationship between age and level of exposure to satellite TV among viewers in satellite TV households. The study revealed among others that viewers in satellite TV households tend to watch more satellite TV than local TV basically due to high quality programme production, and a variety of exciting programmes offered by the satellite TV channels, though the difference in exposure level was not significant. It was recommended among others that broadcast media houses in Nigeria should strive to improve programme content and production quality with a view to competing effectively with foreign DBS channels.
Key words: Satellite television; Local media; Uses and gratifications theory
Aliede, J. (2003). Mass Media and Policies in Nigeria: A Historical and Contemporary Overview. In I. E. Nwosu (Ed.), Polimedia: Media and Politics in Nigeria (pp. 15-37). Enugu: African Council for Communication Education (AICE) Nigeria Chapter.
Bittner, J. (1989). Mass Communication: An Introduction (5th ed.). Englewood Cliffs: Prentice Hall.
Chadha, K., & Kavoori, A. (2005). Globalization and National Media Systems: Mapping Interactions in Policies, Markets and Formats. In J. Curran & M. Gurevitch (Eds.), Mass Media and Society (4th ed., pp. 84-103). London: Hodder Education.
Cozby, P. (2004). Methods in Behavioural Research (8th ed.). Boston: McGraw Hill.
Davison, P., Boylan, J., & Yu, F. (1982). Mass Media Systems and Effects (2nd ed.). New York: Holt, Rinehart and Winston.
DeFleur, M., & Ball-Rokeach, S. (1975). Theories of Mass Communication (2nd ed.). New York: Longman.
DeFleur, M., & Dennis, E. (1994). Understanding Mass Communication: A Liberal Arts Perspective (5th ed.). New Jersey: Houghton Mifflin Company.
Dominick, J. (2002). The Dynamics of Mass Communication: Media in the Digital Age (7th ed.). New York: McGraw-Hill.
Ekanem, I. (2006). Mass Media Exposure and Content Utilization by Secondary School Teachers in Akwa Ibom State (Unpublished doctor thesis). University of Uyo.
Federal Republic of Nigeria Official Gazette, Lagos. (15th May, 2007).. 94(24), 24.
Ike, N. (2005). Dictionary of Mass Communication. Owerri: Book-Konzult.
Kotler, P., & Armstrong, G. (2004). Principles of Marketing. Delhi: Pearson Education Inc..
Marghalani, K., Palmgreen, P., & Boyd, D. (1998). The Utilization of Direct Satellite Broadcasting (DBS) in Saudi Arabia. Journal of Broadcasting & Electronic Media, 42.
Mboho, M., & Nwabueze, C. (2008). International Media Contents: Implications for the Audience and the Creative Capacity of Broadcast Stations in Developing Nations. Journal of Media & Communication, 1(1), 70-78.
McQuail, D. (2005). McQuail’s Mass Communication Theory (5th ed.). London: Sage Publications.
Ndolo, I. (2006). Mass Media Systems and Society. Enugu: Rhyce Kerex Publishers.
Nigeria Broadcasting Code. (2002). Abuja National Broadcasting Commission.
Nwabueze, C. (2005). Cultural Marketing in a Globalized Society: Critical Role of Broadcasting. Journal of Nigerian Languages and Culture, 9(1), 184-191.
Nwodu, L. (2004). Technological Determinism Theory and Media Practitioners’ Perception of Cultural Influence of ICTs on Developing Nations. The Nigerian Journal of Communications, 1(2), 72-83.
Okoye, I. (2003). Uses of Local and Foreign Radio for Needs Gratification: A Study of Two Low-Density Residential Areas in Lagos Metropolis. The Nigerian Journal of Communications, 2(1 & 2), 124-132.
Okoye, I. (2004). Needs Gratification Versus Knowledge Gaps: A Comparative Study of the Uses of Satellite and Local TV. International Journal of Communication, 1, 70-100.
Rahman, H. (1998). Uses and Gratifications of Satellite TV in Egypt. Transnational Broadcasting Studies.
Roach, C. (1996). New Perspectives in Global Communications. In L. U. Uche (Ed.), North-South Information Culture: Trends in Global Communication and Research Paradigms (pp. 19-38). Ikeja: Longman.
Schramm, W., & Porter, W. (1982). Men, Women, Messages and Media: Understanding Human Communication. New York: Harper and Row Publishers.
Zureikat, D. (1999). Satellite Broadcasting in the Middle East and North Africa: Regulations, Access and Impact. Transnational Broadcasting Studies.
- There are currently no refbacks.
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
email@example.com; firstname.lastname@example.org; email@example.com
Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures
Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada
Telephone: 1-514-558 6138