Reflection on the Present Situation and the Teaching Innovation of Business English Teaching in Colleges

Chunling GENG


With the development of market economy, the deepening of reform and opening up and the economic globalization, business English teaching has attracted more and more attention in the universities, showing a hitherto unknown development momentum. However, there are still many problems in Business English Teaching in China, which will affect the improvement of the quality of business English teaching and the healthy development of business English majors. This article, starting from the connotation of business English, points out the problems in Business English teaching, analyzes the reasons, puts forward the business English teaching reform, and finally aims to improve the quality of business English teaching and cultivate high-quality Business English talents.


Business English; Teaching situation; Teaching reform

Full Text:



Chen, H. M., & Wang, L. F. (2009). An interpretation of the teaching requirements of college English for business English majors (trial). Chinese foreign language, (4), 4-11.

Geng, C. L. (2014). Syllabus design for business English based on need analysis. Studies in Literature and Language, (3), 53-56.

Kong, F. H. (2009). Investigation and analysis of the course setting of business English specialty. Journal of Anhui University of Technology, (3), 99-101.

Li, M. L. (2009). The teaching mode of international business English major in higher vocational education: English and business knowledge step by step. Journal of Inner Mongolia University for the Nationalities, (03), 172-173.

Tang, Y. L. (2010). Investigation and research on the status quo and development needs of business English teachers in China. Journal of Changchun Institute of Technology, (11), 107-110.

Zhang, X. M. (2001). Evaluation criteria for two teaching materials. Journal of PLA Foreign Languages Institute, (3), 61-65.

Zhu, W. Z. (2010). Theoretical context, characteristics and aging analysis of business English teaching model. Journal of Guangdong University of Foreign Studies, (7), 22-27.



  • There are currently no refbacks.

Copyright (c) 2017 Chunling Geng

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in Higher Education of Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http:// Http://;

Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures