Research on the Influencing Factors of College Students’ Knowledge of Payment Intention in an Information Overload Environment

Po CAO, Hongwei LIN

Abstract


From the perspective of information overload, this study applies fuzzy set qualitative comparative analysis (fsQCA) to map the factors influencing college students’ knowledge of payment intention, exploring the interdependent effects shaping their intention to pay. [Method/Process] Based on protection motivation theory and targeting university students, this research collected 215 valid responses through an online questionnaire and conducted data analysis using fsQCA 3.0 software.[Results/Conclusions] Findings reveal that within information overload environments, college Students exhibit heightened threat assessment levels, constituting a core determinant of payment intention. Notably, students demonstrate willingness to incur costs to mitigate adverse conditions, whereas their perceived degree of information overload does not serve as a primary factor influencing payment intention. [Innovation/Limitations] The study offers a novel perspective for explaining the internal mechanisms of payment intention in knowledge services, while also providing practical insights for enhancing payment rates and promoting the development of information services.

Keywords


Information overload; Protection motivation theory; Knowledge of payment intention; fsQCA

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DOI: http://dx.doi.org/10.3968/13875

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