Impact of Total Rewards on Animation Employees’ Engagement

Zhijian HUANG, Tianshu NING


The researchers examine the impact of total rewards on engagement by multiple regression analysis in this paper. The sample for the study is 800 animation employees in South China. SPSS17.0 and AMOS18 are used in exploratory factor analysis and confirmatory factor analysis. The study proves that: (a) Total rewards are a multi-hierarchical and multi-dimensional construct which includes 7 first-order factors and 4 second-order factors. (b) Challenging working environment, appreciation and recognition, promotion opportunity and individual variable pay have significant positive impacts on employee engagement, and the contribution rate are 42.0%, 11.6%, 1.4% and 0.9% respectively. (c) Individual fixed salary, collective salary and spiritual rewards have no significant positive impacts on employee engagement. The study has further enriched the theories of total rewards and employee engagement and has provided the theoretical basis and empirical evidence supports to the management of the animation companies for them to carry out the incentive programs to the employees.


Animation companies; Employee; Total rewards; Employee engagement; Relationship

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