Studies on Enlightenment of China: Haier Group’s Transnational Operations to Chinese Enterprise

Abstract

After China joins World Trade Organization, enterprise carry on transnational operations is necessity; enterprise’s transnational operations are generally started from the export. Regarding the mature product, when after exporting develops certain stage, to follow the need of overseas market development, must carry on the comparison, by determined that which modes of business operation do serve the enterprise benefit. It must develop the transnational operations, the government should increase the support dynamics to the enterprise; The enterprise should raise own competitive advantage diligently; Speeds up the business management and the international trail connection step; Creates the new technology as circumstances permit; Pays special attention to the capital operation. Haier’s transnational operations have given Chinese Enterprise much enlightenment.

Key words: Haier group; Transnational operations; Competitive; International