(BIO)Technological Images about Human Self-construction on Spain Context: A Preliminar Study

Abstract

The study of (bio) technology has a great social significance. As time goes by, the human being is getting more linked to technology. (Bio)technology and society are, therefore, two inseparable fields. Furthermore, this study shows the importance of setting a new context of analysis for (bio)technology. This context will be a polycontexture formed by biological, technical, psychological, sociological and axiological factors. In order to analyze this polycontexture, we consider that one of the most powerful methods is that used by social imageries. Social imageries have been studied by many researchers, but we believe that Juan Luis Pintos has developed the best method. In the end, this paper concludes that the materialization of this polycontexture is the cyborg metaphor. Keywords: Cyborg; Policontexture; Juan Luis Pintos; Socials Imageries