On the Aesthetic Appeal of Chinese TV Advertising

Yinzhong HAO


Television advertising is a form of art. It is a kind of way to promote products, with double-characteristics of both aesthetic appreciation and economy. Aesthetic appreciation of television advertising is kind of utilitarian. Designers should fully apply pictures, colors, words, audio and other art forms to create popular advertisement images full of products’ information and aesthetic connotations. By using the comparatively direct aesthetic images, the advertisements can make audiences taste the connotations of products in a relaxing, free and pleasant aesthetic atmosphere.

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DOI: http://dx.doi.org/10.3968/n


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