Linguistic Landscape of China: A Case Study of the Language Use of Shop Signs in Wuhan

Guihang GUO, Bingjie LI


This study with a focus on the shop signs of Wuhan, investigates the linguistic landscape in China. By taking and processing photos of 147 commercial shops, it aims to analyze the language use of shop signs in Han Street, Wuhan, China and provides feasible explanations for such language choice from three new perspectives, namely commercial drive, English as lingua franca and current Chinese language policy. 


Linguistic landscape; Language use; Shop signs; Commercial needs; English; Language policy

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