Study on the Translation and Communication Content Model of Chinese Literature Going Global From the Perspective of Communication Studies

Liangqiu LÜ, Juan YU

Abstract


Chinese culture “going global” is a very important national strategy, and as an important element of Chinese culture, Chinese literature has made a lot of efforts， but has failed to achieve good effect. How to effectively “going global” has seen increasing attention in scholars. From the perspective of Communication Studies, this study aims to clarify the components of the translation and communication content, explore the factors affecting the translator’s choice of it and propose a translation and communication content mode that the works selected by the translator need to meet the requirements of the ideology, poetics and  translation sponsors of the target language, and satisfy the audience’s reading preference for optimistic and strong readable stories. And the work itself should have universal value, Chinese characteristics and translatability; The translation strategy chosen by the translator should also adopt “creative rebellious” methods such as abridge and rewriting, as well as the translation strategy of domestication, so as to provide reference for improving the translation and communication effect of Chinese literature “going global”, for expanding China’s soft power, and for promoting Sino-foreign cultural exchanges.

 


Keywords


Chinese literature “going global”; Communication studies; Translation and communication content mode

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References


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DOI: http://dx.doi.org/10.3968/12787

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