Research on the Protection and Inheritance Strategies of Jingdezhen Ceramic Intangible Cultural Heritage From the Perspective of Cultural and Creative Industry

Yuchen LI


Intangible cultural heritage is the wisdom of ancient working people and an important part of Chinese civilization. As a thousand-year porcelain capital, Jingdezhen has accumulated a rich and colorful ceramic intangible cultural heritage in the long historical development process, which needs to be protected and inherited. The rise of the cultural and creative industries has given the ancient intangible cultural heritage new vitality, and opens up new ways for the protection and inheritance of ceramic intangible heritage in the new era.


Intangible cultural heritage; Protection; inheritance; Cultural creative industry

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