A Pragmatic Study on the Conversational Functions of Internet Catchwords

Min HUI, Jie LIU, Ying HUI


In recent years, Internet catchwords have been widely used as a new form of language in daily communication. The paper makes an analysis of the functions of Internet catchwords in the process of conversation from the perspective of pragmatics. It is found that when using Internet catchwords according to the five kinds of interpersonal relationship and the content of conversation, people violate the cooperative principle to make conversational implicature so as to strengthen or shorten the pragmatic distance between the conversation makers, guarantee the smooth ongoing of the conversation and maintain a harmonious interpersonal relationship. The study may help people to have a better understanding of the function of Internet catchwords in the process of conversation.


Internet catchwords; Cooperative principle; Pragmatic distance; Conversational function

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DOI: http://dx.doi.org/10.3968/11112


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