English-Chinese Translation Strategies for Advertisement Slogans

Xuedong SHI

Abstract


In China, the advertising business is now playing an immeasurable role in promoting sales of commodities and prospering economy. An advertisement slogan is a form of logo that sums up specialty, benefit, and marketing position. Not only is it necessary but also urgent to study the advertisement slogan and the English-Chinese advertisement translation. In this regard, the present study aims to examine the strategies of the English-Chinese advertisement translation. First, background and importance of the present study are introduced. Second, the advertisement slogan including its concepts and features are explained. Third, principles and strategies of the English-Chinese advertisement slogan translation are presented. Finally, the strategies of the English-Chinese advertisement translation are suggested.

Keywords


Advertisement slogan; Translation strategies

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References


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DOI: http://dx.doi.org/10.3968/j.hess.1927024020140602.4501

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