A Study on Sales Management of Tourism Purchases in Scenic Area: Taking Guangzhou Baiyun Mountain Scenic Area as an Example



How to promote the consumption of tourists has become the most prominent issue in the current tourism industry, which also brings great business opportunities for the tourism shopping market. However, there are still various problems in the tourism shopping in scenic areas. In this paper, the author takes the Guangzhou Baiyun Mountain Scenic Area as an example. After visiting, investigating and interviewing stall owners there, the author finds that there exist problems both in goods and scenic area management for the tourism shopping in the scenic areas.To address these two problems, it is suggested that the first step should be to improve the quality, variety, and art appreciation value of goods. The scenic area managers and government agencies should strengthen the management for the vicious competition among stall owners and for other sales orders, improve the sales status of tourism shopping and enhance sales effect in scenic areas.


Tourism economy; Scenic areas; Tourism purchases; Sales management

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DOI: http://dx.doi.org/10.3968/n


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