The Application of Memetics in Creating Effective Advertising Language Under the Context of Cross-Cultural Communication

Jingkun ZHAO

Abstract


Memetics, first categorized by Richard Dawkins in 1976 in his best-selling book The Selfish Gene, is a new theory explaining the cultural evolution. The core of it is meme, which is a unit of cultural information, mutating and inheriting like a gene and spreads like a virus from one person to another. Memes have the characteristics of self-contagion and self-reproduction, thus bearing a natural similarity with advertising language in view of its propagating nature. This paper was intended to explore the application of Memetics in advertising language to figure out some effective suggestions for the creation of successful advertising language under the context of cross-culture communication.

Keywords


Advertising language; Memetics; Cross-culture context

Full Text:

PDF

References


Baikin, J. M. (1998). Culture software: A theory of ideology (p.45). New Haven: Yale University Press.

Blackmore, S. (1999). The meme machine . Oxford: Oxford University Press, 15, 62-64.

Blackmore, S. (2003). Consciousness in meme machines. Journal of Consciousness Studies, 4-5, 19-30.

Brodie, R. (1996). Virus of the mind: The new science of the meme (pp.1-25). Seattle: WA, Integral Press.

Chesterman, A. (1996). Teaching translation theory: The significance of memes. Teaching Translation and Interpreting (pp.63-71). Amsterdam: John Benjamins.

Dennett, D. C. (1990). Memes and the exploitation of imagination. Journal of Aesthetics and Art Criticism, 35-127.

Gui S.C. (2002). Language and culture. Shanghai: Shanghai Foreign Language Education Press.

He Z.Z. & He X.Q. (2003).Memetics and social usage of language. Modern Foreign Language, 23(2), 200-209.

He Z.Z. (2005). Memes in language. Language Sciences, 4(6), 56-64.

Heylighen, F. (1998).What makes a meme successful? Selection criteria for cultural evolution. Paper presented at 15th International Congress on Cybernetics, 418-423.

Xie, C. X., & He, Z .R. (2007). Some notes on language memes. Modern Foreign Languages, 30(1), 30-39.




DOI: http://dx.doi.org/10.3968/12484

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jingkun ZHAO

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; hess@cscanada.net; hess@cscanada.org

 Articles published in Higher Education of Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

HIGHER EDUCATION OF SOCIAL SCIENCE Editorial Office

Address: 1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada. 
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcaooc@hotmail.com; office@cscanada.net

Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures