Cross-Cultural Communication
Construction of Soft Power of Small and Medium-Sized Enterprises
Abstract
Enterprise soft strength is a part of core competitiveness of the enterprise, so this paper takes small and mediumsized enterprises as research object to introduces the meanings and characteristics of enterprise soft power, and it puts forward the main contents of soft power of small and medium-sized enterprises and the problems which are existing in the process of construct enterprise soft power, and then the author gives the countermeasures to improve the soft power of small and medium-sized enterprises.
Key words: Enterprise soft power; Small and medium-sized enterprises; Construction
References
Deng, Z. (2012). The Formation of Enterprises Soft Power. Packing World, 1, 20-21.
Huang, G. (2012). The Study of Structure and Improve Strategy of Enterprise Soft Power-Based on System View Angle.Business Economics and Administration, 1, 58-64.
Shi, Y. (2010). Pattern Analysis of Enterprises Soft Power. Cultural Management, 2, 71-72.
Wang, D., & Wan,Y. (2011). Theory Analysis of Construction of Soft Power of Small and Medium-Sized Enterprises. Northeast Normal University Journal, 6, 203-205.
Yuan, Z. (2010). The Study of the Concept, Intension and Main Characteristics of Enterprise Soft Power. Commercial Times, 31, 78-80.
Zhang, J., & Zhou, C. (2010). The Analysis of Methods to Promote Enterprise Soft Power. Value Engineering, 7, 56-57.
Full Text: PDF Indexed/Included/Archived
Refbacks
- There are currently no refbacks.