Enlightenment of GE Culture Change to Chinese Enterprise Culture Construction

Jing SUN


General Electric company development more than 120 years, has remained focused, become one of the greatest top market capitalization companies in the world. GE created a miracle of global multinational companies, how did GE create miracles? there is no changes in thinking, there is no action for change activities. On the concept of GE management culture change to GE’s success lay a solid foundation, GE conducted a series of institutional culture change, all this will provide plenty of inspiration to the Chinese enterprise cultural construction.

Key words: GE; Culture change; Enterprise culture; Motivation

Résumé Le développement de la Société Général Electric est plus de 120 ans, est resté concentré, devenu l’un des plus grands premières capitalisations du marché dans le monde. GE a créé un miracle de sociétés multinationales mondiales, comment avez-GE créer des miracles? il n’y a aucun changement dans la pensée, il n’y a pas d'action pour le changement activities.On le concept de changement GE culture de gestion à la réussite de GE jeter des bases solides, GE a réalisé une série de changement de culture institutionnelle, tout cela va donner beaucoup d’inspiration pour les Chinois entreprise de construction culturelle.

Mots clés: GE; Changement de culture; Culture d’entreprise; Motivation


GE; Culture change; Enterprise culture; Motivation

DOI: http://dx.doi.org/10.3968%2Fj.ccc.1923670020120802.2820


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