An Empirical Study of the Relationship Between Young Adults Consumers Characterized by Religiously-Oriented Family Communication Environment and Materialism

Eric V. Bindah, Md Nor Othman

Abstract


The purpose of this study is to examine the relationship between young adult consumers who are characterized by a particular family communication pattern at home, and their level of materialistic values. The data was collected through self-administered questionnaires. A general profile of the respondents is discussed in the study, and the sample consisted of 956 respondents. The majority of the respondents were Malays followed by Chinese and Indians. The proportion of female respondents was higher than the male respondents. Most of the respondents were single and in the age group of between 19-29 years old. Pearson correlation was employed to examine the associations between the main constructs of the proposed model. Specifically, it was found that the correlation coefficient between materialism and socio-oriented family communication, concept-oriented family communication and religiously-oriented family communication were positive and significant. Internal consistency reliability assessment using Cronbach coefficient alpha revealed that all the four dimensions had high reliability. The implications, significance and limitations of the study are discussed.


Key words: Materialism, socio-oriented family communication, concept-oriented family communication, religiously-oriented family communication, young adults.


RÉSUMÉ: L’objectif de cette étude est d’examiner la relation entre les jeunes adultes consommateurs qui sont caractérisés par un schéma de communication de la famille notamment à la maison, et leur niveau de valeurs matérialistes. Les données ont été collectées par le biais questionnaires autoadministrés. Un profil général des répondants est discuté dans l’étude, et l’échantillon se composait de 956 répondants. la majorité des répondants ont été suivis par les Chinois Malais et les Indiens. la proportion de répondants de sexe féminin était plus élevé que les répondants de sexe masculin. la plupart des répondants étaient célibataires et dans le groupe d’âge des entre 19-29 ans. de corrélation de Pearson a été utilisé pour examiner les associations entre les constructions principales du modèle proposé. Plus précisément, il a été constaté que le coefficient de corrélation entre le matérialisme et de la communication de la famille socio-orientée, la communication familiale orienté concept et religieusement-communication axée sur la famille sont positifs et significatifs. évaluation de la fiabilité interne cohérence à l'aide du coefficient alpha de Cronbach a révélé que tous les quatre dimensions ont une grande fiabilité. le implications, la signification et les limites de l'étude sont discutés.

Mots clés: Matérialisme, La communication familiale socio-orientée, La communication familiale orienté concept, La communication familiale d’orientation religieuse, Les jeunes adultes.


Keywords


Materialism, socio-oriented family communication, concept-oriented family communication, religiously-oriented family communication, young adults



DOI: http://dx.doi.org/10.3968%2Fj.ccc.1923670020120801.355

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