Women and Media: A Study on the Marginalization of Female Discourse Power

Xiao-hui LI, Min LEI

Abstract


The mass media is the window for reflecting the mass ideology. The article makes a thorough analysis on the marginalization of female discourse power and studies the potential sexual discrimination of this phenomenon, regarding females as the subjects and the objects of the mass media, and then further traces its deep reason upon which many constructive suggestions and improved measures have been proposed. The article aims at awakening the masses to establish the correct sexual ideology in harmony and pursue the equality of discourse power between females and males.
Key words: mass media; female discourse power; marginalization; sexual discrimination

Résumé: Les médias de masse est la fenêtre pour refléter l'idéologie de la masse. Cet article fait une analyse approfondie sur la marginalisation du pouvoir du discours féminin et étudie la discrimination sexuelle inhérente à ce phénomène tandis que les femmes sont les sujets et les objets des médias de masse. Il explore en outre la raison profonde de ce phénomène sur laquelle des suggestions constructives et des mesures améliorées ont été proposées. L'article vise à l'éveil des masses à fin d'établir une idéologie sexuelle correcte et harmonieuse et de poursuivre l'égalité du pouvoir de discours entre les femmes et les hommes.
Mots-Clés: médias de masse; pouvoir du discours féminin; marginalisation; discrimination sexuelle

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DOI: http://dx.doi.org/10.3968%2Fj.ccc.1923670020100601.008

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