The Economics Model of the Auction Online Based E-commerce

Xin-qing LUO, Bo LI


In this paper, we reviewed the development background and the concept of the auction online, and then introduced the relation research works on this area. On this foundation, this text put forward a economics model of Auction online with mathematic description, which include three parts, valuation from the auction attendees, expected payment and probability of win, This is a Economics model of the Auction online Based E-commerce.
Keywords: Auction, Auction online, E-commerce
Résumé Cet article évoque d’abord le contexte de développement et la notion de l’enchère sur Internet, puis présente la situation de la recherche de ce domaine. Ensuite il propose le modèle de science économique de l’enchère sur Internet et effectue une description numérique sous les trois angles : évaluation, paiement préalable et succès de l’enchérisseur. En fin de compte, l’auteur établit le modèle de science économique de l’enchère sur Internet du commerce électronique.
Mots-clés : enchère, enchère sur Internet, commerce électronique
摘要 本文首先回顧了網路拍賣的發展背景和概念意義,然後介紹了相關領域的研究進展情況,在此基礎上,本文提出了網路拍賣的經濟學模型,從競買人估價、預期支付和贏得拍賣品的概率這三個角度對網路拍賣進行了數學描述,建立了電子商務的網路拍賣經濟學模型。

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