Public Relations and the Social Media

Alya Al Katheery, Hina Mushfiq, Hawa Al Suwaider, Mahra Al Ahbabi


Public relations can be defined in many ways. Public relations, basically are the action of any organization focused on promoting goodwill between the organization and the internal or external publics. One of the widely accepted definition of public relation was formulated by the newsletter PR News “Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and patience” (Simon, 1980, p.20). This research will discover the social media uses in the PR in the UAE PR offices and kind of social media tools that are used by the PR offices. The researchers find that Facebook, twitter are highly used by PR people in the UAE.


Social media; UAE; PR people; Offices of PR;, Twitter; Facebook

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