Preliminary Discussion on Program of Computer Graphic Design of Advertising Major

Xiehua JIANG, Mingyi SUN


As the society rapidly develops, market has a large need for talent. Therefore, higher demand for cultivating versatile advertising talents for universities and colleges has been presented. Speaking of Computer Graphic Design, it is a foundational course of advertising major in China. To improve students’ independent enthusiasm on study, inspire their innovative thinking and spirit, enhance their practical ability and apply the theoretical knowledge that they have learned to practice through ways like advocating “practice-emphasizing” teaching idea, optimizing teaching content and improving practical ability by advertising competitions, etc. is what this paper is going to discuss.


Advertising major; Computer graphic design; Program; Practice

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