Perpetuating Guan Gong Culture: A Design of Bilingual Wechat Service Platform for Jingzhou Guan Gong Yi Yuan

Juan XU, Min LEI


Jingzhou Guan Gong Yi Yuan, as a landmark of local tourism culture, built in 2016, is located in Jingzhou, Hubei, with a total area of about 152,000 square meters. It opens a window to local traditional culture. In recent years, Guan Gong culture has enjoyed scholars’ great concern, but most studies merely related Guan Gong’s life story to its cultural images as the God of Wealth, Martial Arts, etc. few research suggest to facilitate and accelerate bilingual travel service of Guan Gong culture. In light of its urgent need for the public transmission, this article aims to make a creative design of a Chinese-English bilingual Wechat platform for the promotion of Guan Gong Culture. Results show that the layout of Guan Gong Yi Yuan sightseeing service platform can be divided into four sections: the first one is booking tickets by which visitors can directly consult and book tickets on the official account instead of sparing time on queuing and fetching tickets at the ticket window; the second menu is a map guided navigation by which visitors can follow the route guide and make a free choice of their favorite scenic spots; the third function is to involve Guan’s spirit and culture in the reality show; the fourth is a bilingual explanation of Guan Gong’s life and deeds together with his loyalty, folk images, etc.. By means of this Wechat platform, visitors may have a bird view and comprehensive and profound understanding of Guan Gong Culture. It is contributed to spread and internalize the essence of Guan Gong culture.



Jing Zhou Guan Gong Culture; Design of WeChat Service Platform; bilingual introduction

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