Research on the Method and Effectiveness of College Admissions Publicity

Yusheng TANG, Yinben HAN, Wenxin ZHANG, Dan XIE


High-quality students are an important foundation for the cultivation of talents in colleges and universities. College admissions and publicity is an important means for universities to increase the quality of new students. This article takes a university as a case study, analyzes the effectiveness of several forms of admission propagandas, and verifies it from the perspective of the quality of student source feedback. At the same time, it puts forward a new idea of college admission propaganda under the background of the new college entrance examination reform.


Admission; Quality of students; Effectiveness

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