Research on the Management of Commercial Street Congestion in Cultural Tourism: A Case Study of Nanluogu Lane in Beijing City



During national short holidays and weekends, there will be congestion to vary degrees in tourist attractions, which exist as a tough situation and challenge the development of scenic spots and the improvement of tourists’ visiting quality. Under this circumstance, we are supposed to timely respond to the congestion in the scenic spot and find out proper solutions. Through the investigation and analysis of Nanluogu Lane in Beijing city, the author explores specific management countermeasures and methods to solve the problem of congestion and provides corresponding case analysis to solve the problem of congestion, which provides a reference to some extent for other scenic spots.


Congestion in scenic spots; Service quality; Nanluogu Lane

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