An Analysis of the Factors Influencing Chinese Cultural Product Export

Lu HAO, Lanqi SONG

Abstract


With the acceleration of the process of economic globalization, cultural exchanges among countries have become increasingly frequent, and cultural industry has become one of the main indicators of a country’s comprehensive national strength. In recent years, China’s cultural industry development capacity has been gradually increased, the level of cultural products exports continues to increase. However, compared with developed European countries and the United States, China’s cultural industry development started late and the trade deficit of cultural products has been existing all the time. This paper mainly analyzes the factors influencing Chinese cultural product export and puts forward the measures to promote the export of Chinese cultural products.


Keywords


Chinese cultural products; Export; Cultural trade deficit; Measures

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References


Chen, S. F., & Zhang, L. B. (2011). Business models of cultural industry. Beijing: Peking University Press.

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The Ministry of Culture, the Ministry of Industry and Information Technology, and the Ministry of Finance. (2014). Opinions on the implementation of supporting the development of small and micro cultural enterprises. China Culture Daily.

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DOI: http://dx.doi.org/10.3968/n

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