The Current Situation and Strategy for the Building of State Leaders’ Public Image: Based on the Investigation for College Students’ Identification Degree on the Building of State Leaders’ Public Image

Ruiying SHEN, Ying SHEN, Liling MA, Hua XING


Globalization has triggered a holistic change in today’s world, and the emergence of new media has also broken the closed system of political communication in China so that it is altering the political communication environment to a certain extent and colonizing the effective mechanism for the communication of the state leaders’ public image, which creates specific and stereoscopic image of the state leaders vividly from all-around and multiple directions, making college students deepen our understanding about the state leaders in the common social world. And it is invisibly narrowing the distance between the state leaders and college students in order to realize the two-way interaction between state leaders and the public. Therefore, college students’ individual development and the building of the state leaders’ new image proceed simultaneously, which is bound to produce unexpected interaction, so we need to encourage the reconciliation between college students’ self-identity and social identity. It is regarded as the new measure to establish a new image of the state’s leaders.


State leaders; Public image; College students’ identification degree

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