Research on Promotion Strategies of Regional Soft Power: Take City’s Cultural Soft Power for Example

Yanhua DIAO, Laisheng LI

Abstract


This paper, based on clarification of connotation of soft power, analyzes elements of regional soft power,such as regional culture, public service, the quality of man power, regional image, regional communication and regional innovation, and then take city’s cultural soft power for example ,unfold the five key elements of the city’s cultural soft power, include the city’s spirit, the city’s historical and cultural heritage, the cultural industry, the fine literature and art and the cultural brands, public cultural service system. At last we put forward suggestions of promoting regional soft power from the perspective of the six elements thereof.

Keywords


Regional soft power; Elements; Promotion

Full Text:

PDF

References


Guo, P. F. (2012). Study on soft power of city culture from the perspective of knowledge city (Doctoral dissertation). Southwestern University.

Jiang, Y. C. (2010). Regional soft power concept, factors and evaluation index system. Guihai Journal, (03), 113-117.

Liu, G. B. (2012). Research on the behavior of government promotion of the soft power of culture in the city (Doctoral dissertation). Guangzhou University.

Ma, Z. G., & Han, J. X. (2013). The evaluation index system of regional soft power construction and measure-Taking Shandong province 17 city as an example. Urban Development Research, (01), 128-130.

Qi, Q. L. (2012). Study on evaluation system of regional soft power (Doctoral dissertation). University of Jinan.

Qin, Q. (2012). Review of the research on Regional Soft Power. Commercial Times, (31), 126-128.

Tao, Y. (2011). Relationship of regional soft power and hard and soft power (Doctoral dissertation). Zhejiang Gongshang University.

Wen, D. S. (2012). The path of city culture to enhance the soft power and its security. Seeker, (12), 204-206.

Wu, Z. (2011). Enhance the significance and path choice of city soft power of culture. Academic in China, (05), 28-36.




DOI: http://dx.doi.org/10.3968%2F4321

Refbacks

  • There are currently no refbacks.


Reminder

How to do online submission to another Journal?

If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; sss@cscanada.net; sss@cscanada.org

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada

Telephone: 1-514-558 6138
Http://www.cscanada.net
Http://www.cscanada.org
E-mail:caooc@hotmail.com