Research on Promotion Strategies of Regional Soft Power: Take City’s Cultural Soft Power for Example

Yanhua DIAO, Laisheng LI


This paper, based on clarification of connotation of soft power, analyzes elements of regional soft power,such as regional culture, public service, the quality of man power, regional image, regional communication and regional innovation, and then take city’s cultural soft power for example ,unfold the five key elements of the city’s cultural soft power, include the city’s spirit, the city’s historical and cultural heritage, the cultural industry, the fine literature and art and the cultural brands, public cultural service system. At last we put forward suggestions of promoting regional soft power from the perspective of the six elements thereof.


Regional soft power; Elements; Promotion

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