Sensual Taste—Color Associations and Their Link to Temperament
The following taste – color associations were found as statistically significant at the 0.05 level: sweetness – red + orange, saltiness – blue + violet; sourness – yellow, bitterness – violet + blue and umami – violet + greenish –blue + blue. Six types of temperament were elucidated by analysis of the EAS temperamental questionnaire. They are: F1 persons with unstable, short psyche susceptible to be thrown off his balance; F2 persons busy, bursting with energy, impetuous but relatively easy to get into panic; F3 persons reclusive, susceptible to irritation and frustration; F4 persons social, difficult to throw of his balance, dislike to be in hurry; F5 persons preferring to stay and work in a team, impulsive and F6 persons feeling unsafe, susceptible to stress. Temperament of so classified respondents did not correlate with establish color – taste associations.
Angleitner, A., & Ostendorf, F. (1994). Temperament and the big five factors of personality. The developing structure of temperament and personality from infancy to adulthood. (C. F. Halverson Jr.,G. A. Kohnstamm, & R. P. Martin, Eds., pp.69-90). N.J.: Hilsdale.
Buss, A. H., & Plomin, R. (1984). Temperament: Early developing personality traits. N.J.: Hillsdale.
Buss, A. H., & Plomin, R. (1997). EAS. temperamental questionnaire ( W. Oniszczenk Adapt.). Warsaw: Tests PTS.
Clausen, S. E. (1998). Applied correspondence analysis: An introduction. Thousand Oaks, CA: SAGE.
Geschreider, G. (1997). Psychophysics: The fundamentals (3rd ed.), Mahwah, N.J.: Lawrence Erlbaum Associates.
Greenacre, M. (1984). theory and applications of correspondence analysis. London: Academic Press.
Greenacre, M., (2007). Correspondence analysis in practice. Boca Raton: Chapman and Hall.
Joliffe, I. T. (2002). Principal component analysis, New York: Springer.
Kagan, J. (1994). Galen’s prophecy: Temperament in human nature, New York: Guilford Press.
Krawczyk, K., Strojny J., & Tomasik, P. (2013). Scaling of selected elements of the sensory impressions of the tactile sense. Studies in Sociology of Science, 4(3), 43-47.
Krawczyk, K., Strojny, J., & Tomasik, P. (2012). Classical massage and perception of colors. Journal of Message Science, 3, 1-9.
Laming, D. (1995). Psychophysics. The skin, body and chemical senses (R. L. Gregory, & A.M. Colman, Eds.). London: Longman.
McCandless, D., (2012). Colors in culture. Retrieved from: http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
Murtagh, F. (2005). Correspondence Analysis and Data Coding with Java and R. Boca Raton, FL: Taylor & Francis.
Newberry, B. H., Clark, W. B., Crawford, R. L., Strelau, J., Angleitner, R., Jones, J. H., & Eliasz, A. (1997). An American English version of the Pavlovian temperament survey. Personality and Individual Differences, 22, 105-114.
Ruch, W., Angleitner, A., & Strelau, J. (1991). The Strelau temperament inventory-revised: Validity studies, European Juornal of Personality, 5, 287-308.
Stelmack, R. M., Kruidenier, D. G., & Anthony, S. B. (1985). A factor analysis of the Eysenck personality Questionnaire and the Strelau temperament inventory, Personality and Individual Differences, 6, 657-659.
Strelau, J. (1983). Temperament, personality and activity. London: Academic Press.
Strelau, J., (1988). Temperament: A psychological perspective. New York: Plenum Press.
Strelau, J. (2008). Temperament as a regulator of behavior: After fifty years of research. Clinton Corner, N. Y.: Eliot Werner Publications. In Strelau, J., Angleitner, A., & Newberry, B.H. (1999). The Pavlovian Temperament Survey: An International Handbook. Goettingen: Hogrefe & Huber Publ.
Tomasik-Krótki, J., & Strojny, J., (2008). Scaling of sensory impressions, Journal of Sensory Studies, 23, 251–266.
van Rijckevorsel, J. L. A., & de Leeuw, J. (1988), Component and correspondence analysis: Dimension reduction by functional approximation. New York: John Wiley & Sons, Inc..
- There are currently no refbacks.
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
email@example.com; firstname.lastname@example.org; email@example.com
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138