Study on Competitive Advantages of Starbucks Surfers’ Paradise Coffee Shop
This study is conducted to give a clear picture of the competitive advantage of the Starbucks Surfers’ Paradise coffee shop. With this purpose as the direction, a thorough marketing research is conducted. According to results of the research, a conclusion of the competitive advantages of the shop is achieved based on the analysis of its marketing mix and positioning. Generally speaking, the Starbucks Surfers’ Paradise coffee shop’ convenient location, guaranteed high quality of both coffee and service, and the Starbucks brand itself give it assurance of success.
Key words: Competitive advantages; Starbucks; Marketing mix
Anderson, J.C., & Narus J.A. (2004). Business Market Management: Understanding, Creating, and Delivering Value. NJ: Pearson Prentice Hall.
Bateson, J. (1992). Managing Services Marketing (2nd ed.). Fort Worth, Tex.: Dryden Press.
Bednall, S., & Kanuk, W. (1997). Consumer Behaviour. Sydney: Prentice Hall.
Boyd, H.W.Jr., Walker, O.C.Jr., Mullins, J., & Larrēchē, J.C. (2002). Marketing Management: A strategic Decision-Making Approach. New York: McGraw-Hill Higher Education.
Czinkota M.R., et al. (2003). Marketing Best Practice (2nd ed.). London: Dryden.
Czinkota, M.R., Ronkainen, I.A., Moffett, M.H., & Moynihan, E.O. (1998). Global Business (2nd ed.). Orlando: The Dryden Press.
Doyle, P. (1998). Marketing Management and Strategy (2nd ed.). London: Prentice Hall Europe.
Hoffman, K.D., & Bateson, J.E.G. (2002). Essentials of Service Marketing (2nd ed.). Harcourt College Publishers.
Hotabe, M., & Murray, J.Y. (2001). Outsourcing Service Activities. Marketing Management, 10(1), 40.
Kotler, P., et al. (1999). Marketing Management: An Asian Perspective. Singapore: Prentice Hall.
Kotler, D., Brown, L., Adam, S., & Armstrong, G. (2004). Marketing (6th ed.). Frenchs Forest, NSW: Pearson/Prentice Hall.
Kumar, S. (2003). Get Simple, Get Real. Retrieved Nov 27, 2003 from Business Line.
Lovelock, C.H., & Wright, L. (2002). Principles of Service Marketing and Management (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
Palmer, A. (2000). Principles of Marketing. Oxford & New York: Oxford University Press.
Punj, G., & Moon, J. (2002). Positioning Options for Achieving Brand Association: A Psychological Categorization Framework. Journal of Business Research, 55(4), 275-283.
Quester, P.G., et al. (2001). Basic Marketing: A Managerial Perspective (3rd ed.). Sydney: McGraw-Hill.
Weaver, D., & Lawton, L. (2002). Tourism Management. John Wiley & Sons, Australia.
Whitwell, G., Lukas, B.A., & Doyle, P. (2003). Marketing Management: A Strategic, Value-Based Approach. Milton, QLD: John Wiley & Sons Australia, Ltd.
Zikmund, W.G., & d’Amico, M. (2002). Effective Marketing: Creating and Keeping Customers in an E-Commerce World (3rd ed.). Cincinnati, Ohio: South-Western College Publication.
- There are currently no refbacks.
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
firstname.lastname@example.org; email@example.com; firstname.lastname@example.org
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada
Telephone: 1-514-558 6138