DEFINITION AND CONSTRUCTION OF THE CORE COMPETENCE IN REAL ESTATE INDUSTRY

Abstract

The real estate is a very high risk profession. Its funds devotion is big, the operation period is long and the market change quickly. At the same time, the real estate has to face the high level competition that brought by international capital investment. The key to deal with these problems is how to set up and enhance the core competence of the real estate industry while integrating the strategic resources. In this paper we will analyze the features of core competence, thus define the core competence in real estate Industry. The main competition factors of real estate industry include land resources, capital scale and market management. Accordingly, we put forward the solution to establish the core competence of real estate industry.
Key words: Core competence, Real estate, Investment