The Tantalizing Factors Associated with Compulsive Buying Among Young Adult Consumers
Most economies cannot prosper without production and mass consumption. However, when consumers overspend to keep up with the Joneses, they will be in trouble, both financially and psychologically. Indeed, when consumers allow spending to take over their lives, they suffer from an obsessive disorder commonly known as compulsive buying. The purpose of this paper is to propose a conceptual model based primarily on existing scientific and empirical research to explain the possible mechanism responsible in young adult consumers’ development of compulsive buying tendencies. The role of television viewing, family and peer communication environment on the development of materialistic values among young adult consumers is reviewed. Next, the effect of materialism on the development of compulsive buying behaviour is re-examined, and an integrated model of compulsive buying is formulated. On the basis of prior empirical research, materialism is highlighted as a possible moderator in the relationship between television viewing, family and peer communication environment influences on the development of compulsive buying tendencies among young adult consumers. Prior studies conducted in the domain of family environment and compulsive buying behaviour among young adult consumers, did not addressed (any) specific effect of family communication patterns on the development of compulsive buying tendencies.
Key words: Compulsive buying; Materialism; Television viewing influences; Family and peer communication environment influences; Young adult consumers
- There are currently no refbacks.
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: firstname.lastname@example.org; email@example.com; firstname.lastname@example.org
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada
Telephone: 1-514-558 6138