The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry
Key words: Brand equity; Purchase intention; Structural equation modelling; Consumer behavior
Aaker, D.A. (1991). Managing Brand Equity. The Free Press, New York, NY.
Aaker, D.A. (1996). Building Strong Brands. The Free Press, New York, NY.
Andreassen, T. W. and Lindestad, B. (1998). Customer Loyalty and Complex Services. International Journal of Service Industry Management, 9(1), 7-23.
Mohammad Reza Jalilvand; Neda Samiei; Seyed Hessamaldin Mahdavinia/International Business and Management Vol.2 No.2, 2011
Agarwal, M.K. and Rao, V.R. (1996). An empirical Comparison of Consumer-Based Measures of Brand Equity. Marketing Letters, 7(3), 237-247.
Ashill, N. J. and Sinha, A. (2004). An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention. Journal of Asia - Pacific Business, 5(3), 27.
Atilgan, E., Aksoy, S. and Akinci, S. (2005). Determinants of the Brand Equity: A Verification Approach in the Beverage Industry in Turkey. Marketing Intelligence & Planning, 23(3), 237-248.
Aydin, S. and Ozer, G. (2005). The Analysis of Antecedents of Customer Loyalty in the Turkish Mobile Telecommunication Market. European Journal of Marketing, 39(7/8), 910-925.
Bowen, J.T. and Shoemaker, S. (1998). Loyalty the Strategic Commitment. Cornell Hotel and Restaurant Administration Quarterly, February, 12-25.
Chang, H. H. and Liu, Y. M. (2009). The Impact of Brand Equity on Brand Preference and Purchase Intentions in the Service Industries. The Service Industries Journal, 29(12), 1687.
Chaudhuri, A. and Holbrook, M.B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.
Chen, A.C. (2001).Using Free Association to Examine the Relationship between the Characteristics of Brand Associations and Brand Equity. Journal of Product & Brand Management, 10(6/7), 439-49.
Eagle, L. and Kitchen, P. (2000). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Journal of Marketing Communications, 6 (2), 91-106.
Faircloth, J.B., Capella, L.M. and Alford, B.L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. Journal of Marketing Theory & Practice, 9(3), 61-75.
Feldwick, P. (1996). What is Brand Equity Anyway, and How do You Measure It? Journal of the Market Research Society, 38(April), 85-104.
Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998). Multivariate Analysis (5th ed.). Englewood Cliffs, NJ: Prentice Hall International.
Javalgi, R.R. and Moberg, C.R. (1997). Service Loyalty: Implications for Service Providers. Journal of Services Marketing, 11(3), 165-179.
Kapferer, J. (1992). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (2nd ed.). Dover, NH: Kogan Page,.
Kayaman, R. and Arasli, H. (2007). Customer Based Brand Equity: Evidence from the Hotel Industry. Managing Service Quality, 17(1), 92-109.
Keller, K.L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity (2nd ed.). Englewood Cliffs, NJ: Prentice-Hall.
Keller, K.L. (1993). Conceptualizing, Measuring and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22.
Knox, S. and Bickerton, D. (2003). The Six Conventions of Corporate Branding. European Journal of Marketing, 37(7/8), 998-1016.
Kotler, P. (2000). Marketing Management: Analysis, Planning, Implementation and Control (10th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Kuhn, K. A. L., Alpert, F. and Pope, N. K. L. (2008). An Application of Keller’s Brand Equity Model in a B2B Context. Qualitative Market Research: An International Journal, 11(1), 40-58.
Malhotra, N.K. (1999). Marketing Research: An Applied Orientation (3rd ed.). Englewood Cliffs, NJ: Prentice-Hall.
McDonald, M., de Chernatony, L. and Harris, F. (2001). Corporate marketing and Service Brands – Moving beyond the Fast-Moving Consumer Goods Model. European Journal of Marketing, 35(3/4), 335-346.
Nunnally, J.C. (1981). Psychometric Theory. New Delhi: Tata McGraw-Hill.
Odin, Y., Odin, N. and Valette-Florence, P. (2001). Conceptual and Operational Aspects of Brand Loyalty: An Empirical Investigation. Journal of Business Research, 53(2), 75-84.
Oliver, R.L. (1997). A Behavioral Perspective on the Consumer. New York, NY: McGraw-Hill.
Simon, C.J. and Sullivan, M.W. (1993). The measurement and determinants of Brand Equity: A Financial Approach. Marketing Science, 12(1), 28-53.
Pappu, R., Quester, P. G. and Cooksey, R. W. (2005). Consumer-Based Brand Equity: Improving the Measurement – Empirical Evidence. Journal of Product & Brand Management, 14(3), 143–154.
Rio, A., Vazquez, R. and Iglesias, V. (2001). The Role of the Brand Name in Obtaining Differential Advantages. Journal of Product & Brand Management, 10(7), 452-465.
Rossiter, J.R. and Percy, L. (1987). Advertising and Promotion Management. New York, NY: McGraw-Hill.
Rundle-Thiele, S. and Bennett, R. (2001). A Brand for All Seasons? A Discussion of Brand Loyalty Approaches and their Applicability for Different Markets. Journal of Product & Brand Management, 10(1), 25-37.
Srivastava, R.K. and Shocker, A.D. (1991). Brand Equity: A Prospective on its Meaning and Measurement. Working Paper No. 91-124, Cambridge, MA: Marketing Science Institute.
Yoo, B., Donthu, N. and Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Yoo, B. and Donthu, N. (2001). Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale. Journal of Business Research, 52, 1-14.
Washburn, J.H. and Plank, R.E. (2002). Measuring Brand Equity: An Evaluation of a consumer-Based Brand Equity Scale. Journal of Marketing Theory &Practice, 10(1), 46-61.
Zeithaml, V.A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
- There are currently no refbacks.
If you have already registered in Journal A and plan to submit article(s) to Journal B, please click the CATEGORIES, or JOURNALS A-Z on the right side of the "HOME".
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: email@example.com; firstname.lastname@example.org; email@example.com
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138