Democracy and User Community Collaboration in Innovation: A Value Creation Paradigm in an Extended Enterprise
This paper attempts to align inflexible modes of production to complex and fragmented markets in an attempt to build communitarian dimension, enthrone S-D logic of marketing and/or shift market hegemony to consumers. Taking interdisciplinary approach, including review of neo-Marxist economics, Fordism and post-Fordism, Foucault’s notion of government, and post-Maussian socio-economic theories, the paper proposed an indiscriminate conceptual framework of user community collaboration that suggests political form of power involving behavioural change that emphasizes effective mobilization of consumer labour and flattened organizational structures, especially with the diffusion of Web-based collaboration. Further, IT makes the World Flat and its use to extract economic values from users’ creativity provides unparalleled democracy, self-fulfilment, and cost-effectiveness. The paper argued that to a large extent, co-creationist capitalism is an instrument of customer empowerment and corporate power of building competitive advantage in an environment where market power resides in immaterial and symbolic labour. Therefore, while the extant theories fail to empower consumers, the paper concludes that the neo-capitalism suggests that socio-cultural and affective values provide key success factor (KSF) in value proposition and value creation when extended enterprise is built. The paper advised management to restructure its idiosyncrasy in the light of competitive demands and other states of nature to create enabling environment that frees consumer labour.Key word: Democracy; value co-creation; user community; innovation; extended enterprise and technology
- There are currently no refbacks.
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: email@example.com; firstname.lastname@example.org; email@example.com
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada
Telephone: 1-514-558 6138