A Suggested Conceptual Agenda for Market Orientation and Corporate Social Responsibility Towards the Business Performance of Saudi Industrial Organizations

Sami Abdullah Albahussin


This paper aims to explore how firm performance is affected by corporate social responsibility (CSR) and market orientation (MO). In addition, how the relationship between MO and firm performance is affected by the CSR? There were nine factors as components of MO used to investigate the effect of social responsibility on many stakeholders, six groups of stakeholders were applied. Finally, there were three factors as components of firm performance in this paper.

A questionnaire survey of Saudi Arabia industrial firms from a variant amount of industries has received 211 valid responses. SEM was used to check the hypotheses. MO and CSR have positively affected the firm performance. The all six hypotheses connecting to the research model are supported by the results, which also support importance of CSR for firm performance. The mediated results found provide marketing professionals with better understanding of the market orientation’s route to performance. Relying only on input provided by managers and executives of marketing related positions is the main limitation of the study. Managers’ assessments of MO, CSR and performance have reflectively represented the data collected. This study is one of few studies investigating how performance is affected by MO and CSR. The current literature on the importance of MO and CSR is added by this empirical knowledge from Saudi Arabia.  


Firm performance; Corporate social responsibility; Market orientation; Saudi industrial organizations

Full Text:


DOI: http://dx.doi.org/10.3968/7528


  • There are currently no refbacks.

Copyright (c) 2015 International Business and Management

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; ibm@cscanada.net; ibm@cscanada.org

 Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net Http://www.cscanada.org 

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures