Development and Inspection of WeChat Electronic Service Quality Scale

Wei WANG, Jianping WU


In this paper, WeChat Electronic Service Quality is taken as the object of study. By the mainstream scale development paradigm, it adopted methods of questionnaire survey, factor analysis and etc, and the MIM-E-QUAL scale which includes 6 dimensions such as Reliability, Assurance, Personalization, Enjoyment, Perceived price level and Ease of use were developed; in addition, AMOS21.0 confirmatory factor analysis(CFA)was used for Scale Validation. As a result, the scale is reliable and effective.
Key words: Electronic Service Quality (E-SQ); WeChat; Scale development; Scale validation


Electronic service quality (E-SQ); WeChat; Scale development; Scale validation

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