Empirical Study on the Effect of Enterprise Needs on Cooperative Behavior with Relationship Commitment as a Mediator

QU Hanyu, WANG Li

Abstract


From hierarchy of enterprise needs theory, the idea that the supply chain enterprises may meet their needs through cooperation was pointed out. According to the development process of supply chain relationship, using relationship commitment as mediator, an assuming model which involved cooperative behavior with different levels need was developed. Then structural equation model was chose and an empirical study was conducted. The results show that in order to obtain the resources they need from partners; companies with different hierarchy of needs will make different commitments under different economic or social interests’ stimulus and ensure the smooth progress of cooperation.
Key words: Hierarchy of enterprise needs; Relationship commitment; Cooperative behavior; Empirical study

Keywords


Hierarchy of enterprise needs; Relationship commitment; Cooperative behavior; Empirical study

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DOI: http://dx.doi.org/10.3968%2F10.3968%2F4781

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