Japanese Mediascape: Intellectual Property and the Value Chain

Seiko Yasumoto


The aim of this article is to examine the Japanese Governments approach to protecting its media trade and, concurrently, growing its cultural and monetary value. Media trade falls within the umbrella of the Japanese contents business. A precise definition of what constitutes this business from a Japanese perspective is very difficult to ascertain. In the global village of an increasingly interconnected world, the achievement of meaningful protection for its commensurate intellectual property is problematical. Piracy of content, which occurs on a grand scale at the individual and business level, is substantially detrimental, from the perspective of revenue, to the owners of the originating intellectual property. The advances in technology, which conjointly creates problems and opportunities for media trade, are significant in the ever-changing mediascape. The value chain is used to draw attention to the need for multi-channel revenue streams in the promulgation of media trade to maximise revenue. This study argues that the Japanese government, in the bubble economy of the 1980s into the 1990s, failed to appreciate the intrinsic financial and cultural value of its popular culture. It delineates the change process within Japan since then to better retain value and enable the longer-term viability of its contents business.

Key words: Japanese content business; Intellectual property; Value chain; Japanese media strategy; Remaking; Regionalization


Japanese content business; Intellectual property; Value chain; Japanese media strategy; Remaking; Regionalization

Full Text:


DOI: http://dx.doi.org/10.3968%2Fj.flr.1929663020130101.188


  • There are currently no refbacks.


How to do online submission to another Journal?

If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Copyright © Canadian Academy of Oriental and Occidental Culture (CAOOC)

Frontiers of Legal Research Editorial office

Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada

Telephone: 1-514-558 6138

Email: flr@cscanada.net; flr@cscanada.org; office@cscanada.net