Promotion Research of the E-Commerce Site in Small and Medium-Sized Enterprises

Bingjie WANG, Linsan YUAN, Xuepu LIU

Abstract


This paper first presents the e-commerce website development status of small and medium-sized enterprises (SMEs); and then studies the ways to promote e-commerce websites in the information age using various research methods. Moreover, it points out the problems in e-commerce websites promotion in SMEs, and puts forward ways and thoughts to settle the problems.
 


Keywords


SMEs; E-commerce; Website promotion

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References


Chen, B. (2010). The development situation and countermeasures of electronic commerce in small and medium-sized enterprises in our country. Institute of Science and Technology Hainan Normal University.

Chen, Y. Q. (2012). The application theory of electronic commerce in small and medium-sized enterprises. Engineering and Technology College of Zhaoyang.

Jiang, Y., & Wen, H. X. (2007). The strategy research of electronic commerce in small and medium-sized enterprises. Scientific Advisory ( Decision-Making Management), (5).

Liu, B. T. (2009). The development of small and medium-sized enterprises under the impact of electronic commerce. Journal of Henan Technical College.

Lu, X. W. (2004). The comparison and enlightenment of the e-commerce’s development in foreign countries. Journal of Fudan University (Engineering Science).

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DOI: http://dx.doi.org/10.3968/j.ccc.1923670020130905.Z003

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