Analysis of Pragmatic Failure from the Perspective of Adaptation

Jingwei TANG


Pragmatic failure is an important research topic in cross-cultural communication. This article adopts Adaptation Theory and explains the root of pragmatic failure; that is pragmatic failure in verbal communication process occurs due to the fact that language users fail to make communicative language dynamically adapt to various factors of the communicative context.


Pragmatic failure; Adaptation theory; Context; Linguistic choice


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