The Study of Cultural Soft Power under the Construction of New Rural Areas

Junjie LI, Konglai ZHU, Xiang WANG


Culture is the core element of soft power, and it is also closely related to the construction of new rural areas. To achieve the overall goal of socialism with Chinese characteristics, the developing of country is not only the key point but also the difficult one. In this article, the authors firstly do a brief overview of the concept and meaning of soft power, and then show the importance and necessity of the cultural soft power to make a new sustainable development of country. But today the construction of rural cultural soft power is not optimistic, and the four key problems are as follows: the public cultural projects can not meet the demands of new rural construction, and the government show less attention to the cultural construction of rural areas .Besides, the defective management of rural culture and the insufficient quality of the peasants do exist in rural areas .Therefore, addressed the above issues, authors put forward several suggestions. At first, build and improve the new rural cultural soft power system. Furthermore, make the grassroots government work in the construction of cultural soft power. What’s more, increase the cultural resources and enhance the services of rural public culture. Finally, improve the overall quality of the peasants and cultivate new peasants.

Key Words: New rural construction; Cultural soft power; Rural cultural construction.

Résumé: La culture est l’élément central de la puissance douce, et de la culture et le développement rural sont étroitement liés atteindre l’objectif global du socialisme aux caractéristiques chinoises, en mettant l’accent sur les zones rurales, les zones rurales est également difficile dans le présent document, le concept. de la puissance douce et pour un bref aperçu du contenu, l’analyse de la puissance culturelle douce de la nouvelle importance du développement durable dans les zones rurales et la nécessité. Mais aujourd’hui, la construction des régions rurales du soft power culturel n’est pas optimiste, il ya un manque de public rural projets culturels ne peuvent pas répondre aux exigences strictes de la construction rurale nouvelle, la construction culturelle des cadres de base en milieu rural à l’attention et le niveau de sensibilisation ne suffit pas, la gestion de la culture en milieu rural doit être renforcée, la qualité globale en milieu rural la science retard scolaire, l’agriculteur n’est pas élevés quatre questions, afin d'aborder les questions ci-dessus pour construire et améliorer la nouvelle rurale système culturel soft power, à renforcer la capacité des ruraux aux services publics culturels, de changer leur façon de penser, faire jouer pleinement la population rurale du gouvernement local qui est de nourrir douce culturelle la construction de centrales de l'ordinaire, d'augmenter les ressources culturelles de la puissance douce pour les zones rurales de la force, d'accélérer la promotion des aspects culturels de la consommation rurale, améliorer la qualité globale des agriculteurs, la formation des nouveaux agriculteurs un total de quatre propositions visant à promouvoir vigoureusement la construction de la culture rurale et la puissance douce.

Mots-clés: Nouvelle construction en milieu rural; Culturel de la puissance; la Construction culturelle en milieu rural.


New rural construction; Cultural soft power; Rural cultural construction



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Copyright (c) 2012 Junjie LI, Konglai ZHU, Xiang WANG

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