Cultural Difference Effects on Business: Holding up Sino-U.S. Business Negotiation as a Model

Ke Gong


Cultural differences affect business negotiation deeply as a part of communication. In a globalizing world today, with international business happened frequently, cultural differences bring influence to communication, any misunderstanding of it may directly affect the business. Therefore, it makes sense for the countries of different cultural backgrounds to understand each other. With the entry into the 21st century and China’s access to the WTO, Sino-U.S. trade and economy has developed rapidly, and it is necessary for the negotiators from two countries to understand the cultural differences and make full use of the beneficial strategies.
Key words: Cultural Difference; Sino-U.S. Business; Strategy

Resumé: Les différences culturelles affectent profondément la négociation d'affaires dans le cadre de la communication. Dans un monde globalisé d'aujourd'hui, avec une fréquence croissante d’affaires internationales, les différences culturelles exercent une influence à la communication, et toutes sortes de malentendu peuvent affecter les affaires directement. Par conséquent, il est logique que les pays d'origine de différentes cultures doivent se comprendre mutuellement. Avec l'entrée dans le 21ème siècle et l'accès de la Chine à l'OMC, les échanges économiques sino-américains se sont développés rapidement, et il est nécessaire que les négociateurs des deux pays comprennent les différences culturelles et utilisent pleinement les stratégies bénéfiques.
Mots-clés: Différence Culturelle; Affaires Sion-Américaines; Stratégie


Cultural Difference; Sino-U.S. Business; Strategy;Différence Culturelle; Affaires Sion-Américaines; Stratégie


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