A Study On Transnational Enterprise Faces Cultural Difference and Trans-Culture Management Under Economic Globalization Background

Jing SUN, Bing XU

Abstract


Trans-Culture and multicultural are Multinational corporation’s essential feature that distinguish between ordinary enterprise, they are also enterprise carries on trans-national operations and foreign direct investment environment and condition. Along with the 21st century economic globalization rapidly development, the world economics depend on each other degree to deepen day by day mutually, specially Multinational corporation which take market integration, trade globalization, financial internationalization, production trans-national, economical network and so on as characteristic rapidly development, caused the global economic relation each other close degree sharp growth, conformity, transformation, remould the global production, management, circulation various active way, world economics which became is worthy of reputation global economic. What follows comes, economical and cultural relation is also widespread day by day. Trans-national operations develop around world quickly, when the enterprise carries on investment and management at host country which has different cultural, cultural difference will bring many influences to enterprise's trans-national operations and management. Therefore, how to overcome negative effect which cultural difference brings, is also trans-national enterprise faces huge challenge and difficult problems. Multinational corporation want to reduce adverse effect which brings by cultural difference, it must construct own Trans-Culture management tactics by globalized field of vision. Key words: Multinational Corporation; Culture; Cultural difference; Trans-Culture ManagementRésumé: Transculturel et multiculturel sont les caractéristiques essentielles des sociétés multinationales qui se distinguent des entreprises ordinaires. Ils sont aussi des entreprises qui exercent des activités transnationales et fontcionnent dans un environnement des investissements directs étrangers. Au fur et à mesure du développement rapide de globalisation économique du 21ème siècle, le degré de dépendance mutuelle de l'économie mondiale s'approfondit de jour en jour, et en particulier les sociétés multinationales qui impliquent l'intégration des marchés, la mondialisation des échanges, l'internationalisation financière, la production transnationale, le réseau économique et ainsi de suite. Le développement rapide a renforcé les relations entre les sujets économiques dans la mondialisation, la conformité, la transformation, et remodelé la production mondiale, la gestion et la circulation de manière active. L'économie mondiale est devenue digne de la réputation de l'économie globale. Ce qui suit est l'extension des relations économiques et culturelles au jour le jour. Les opérations transnationales se développent très rapidement dans le monde, lorsque l'entreprise exerce des investissements et de la gestion dans le pays hôte qui a des différences culturelles. Ces différences culturelles apporteront de nombreuses influences sur les opérations transnationales et la gestion des entreprises. Par conséquent, la façon de surmonter les effets négatifs liés aux différences culturelles est un grand challenge et un gros problème auxquels les entreprises transnationales devraient faire face.Si les sociétés multinationales veulent réduire l'effet indésirable entraîné par la différence culturelle, elles doivent construire leurs propres tactiques de gestion transculturelles avec un champ de vision mondialisée.Mots-Clés: société multinationale; culture; différence culturelle; management transculturel

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DOI: http://dx.doi.org/10.3968%2Fj.ccc.1923670020100602.006

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