Chinese Enterprise’s Strategies and Tactics on Leaping-over Technical Barriers

Wen-hong BI, Jian-hua ZHAO

Abstract


Under the frame of WTO, enterprise is the main body of market competition. In the same time, it is also the direct victim who suffers from technical barriers of foreign countries.. Whenever encounter this obstacle, the decision on whether or not to take measures to leap over it is made by the enterprise. Though in this course, Government plays a crucial role in building the exterior encourage environment, it is eventually the enterprise who makes the final “jump-up”. In this paper, we discuss the action model of the enterprise to deal with foreign technical barriers finding the realistic ways for them to settle the barriers.

Key Words: Technical Barriers; Leaping-over; Path Choice; Time Choice

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DOI: http://dx.doi.org/10.3968%2Fj.ccc.1923670020090502.005

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