Thinking on the Reasons and Countermeasures of the Failure and Misrepresentation of Science and Technology Transmission

Jianfei HU, Shuhong ZHANG, Jun FAN, Xiaofang RUAN, Ke LI


This paper makes a comparative analysis of the phenomena of communication failure and misrepresentation in the East and the West history of science and technology communication. Based on the analysis, the authors find out the causes of this phenomenon and puts forward their own thinking and countermeasures. They expect to arouse the attention of scientific and technological media workers, so as to better inherit the knowledge and wisdom of human beings.


Science and technology transmission; Failure; Misrepresentation; Reason; Countermeasure

Full Text:



Buckingham, D. (1998). Media education in the UK: Moving beyond protectionism. Journal of Communication, 48(1), 35-43.

Christ, W. G. (2004). Assessment, media literacy, standards, and higher education. American Behavioral Scientist, 48(1), 92-96.

Mary, A. S. (2000). Special issue on trends in media management for the 21st century. The Journal of Media Economics, 13(2), 55-56.

McKeever, B. W. (2012). News framing of autism: understanding media advocacy and the combating autism act. Science Communication, 35(2), 213-240.



  • There are currently no refbacks.

Copyright (c) 2017 Jianfei HU

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;;

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada. 
Telephone: 1-514-558 6138 
Website: Http://; Http://;

Copyright © Canadian Academy of Oriental and Occidental Culture