The Nonverbal Language in Cross-Cultural Communication and Its Application in International Business Negotiation

Yanfang HOU


Nonverbal communication is an essential and inseparable part of human communication. Due to limited knowledge of nonverbal language in cross-cultural communication, misunderstanding and abuse of nonverbal language exists in international business negotiation. Hence it is of great significance to have an intensive study of the application of nonverbal language in international business negotiation so as to promote the efficiency and validity of business negotiation. This paper firstly introduced the definition, classification and impact factors of nonverbal language and then mainly discusses the application strategies of nonverbal language in international business.


Nonverbal language; Cross-cultural communication; International business negotiation

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