Pragmatic Failures in Cross-Cultural Business Negotiation Interpreting and Countermeasures

Jing QIN


Pragmatic failures in business negotiation interpreting activities are very important to the negotiation and may have great influence on the process and the result of the negotiation. It is crucial that interpreters enhance their interpreting competence and reduce failures in international business negotiation communication. This paper presents pragmatic failures in details including its definitions, classification and reasons. It also puts forward some tentative countermeasures to solve the problems during the business negotiation. After all, interpreters comprehending the pragmatic failures in interpretation from the perspective of cross-culture may not only help them enhance their communicative competence, but also keep the negotiation go smooth.


Pragmatic failures; Cross-cultural business negotiation interpreting; Countermeasures

Full Text:



Dan, S. (2009). Relevance: Communication and cognition. Beijing: Foreign Language Teaching and Research Press.

Kasper, G. (2001). Four perspectives on L2 pragmatic development. Applied Linguistics (22), 4-6.

Riley, P. (1989). On the interpretation of pragmatic errors. Contrastive Pragmatics (3), 231-249.

Thomas, J. (1983). Cross-cultural pragmatic failure. Applied Linguistics (4), 91-112.

Thomas, J. (1983). Cross-cultural pragmatic failure. Oxford: Oxford University Press.



  • There are currently no refbacks.

Copyright (c) 2017 Jing QIN

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission:

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;;

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://; Http://;

Copyright © Canadian Academy of Oriental and Occidental Culture